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Camp ImaHottie Branding

 Branding + Identity for Benefit's CampImaHottie training event in Canada to educate new hires about the brand DNA.

Branding + Identity for Benefit's CampImaHottie training event in Canada to educate new hires about the brand DNA.

 Set of "Girl Scout"-style badges that were made into buttons and used throughout the identity. Each button represents a pillar of Benefit DNA, capturing the playful spirit of the big-personality brand.

Set of "Girl Scout"-style badges that were made into buttons and used throughout the identity. Each button represents a pillar of Benefit DNA, capturing the playful spirit of the big-personality brand.

 Camp swag and welcome bundle.

Camp swag and welcome bundle.

 Survival Guide cover + sample spreads.

Survival Guide cover + sample spreads.

 Event banner

Event banner

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 Photos from camp, for more browse  #campimahottie  on Instagram.

Photos from camp, for more browse #campimahottie on Instagram.