Leslie Cheng
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Honor Brand Manual

 Honor's first official brand book inspired by identity manuals of the '70s— Danne & Blackburn's NASA worm identity, Vignelli's MTA brand identity, and Chermayeff & Geismar's NBC system. 72 pages outlining the company's origin story, ethos, and visual system. Designed to be bound with an amber linen de-bossed cover on matte coated archival-grade paper.  View full PDF  here .  Select spreads below.

Honor's first official brand book inspired by identity manuals of the '70s— Danne & Blackburn's NASA worm identity, Vignelli's MTA brand identity, and Chermayeff & Geismar's NBC system. 72 pages outlining the company's origin story, ethos, and visual system. Designed to be bound with an amber linen de-bossed cover on matte coated archival-grade paper.

View full PDF here.

Select spreads below.

 Overview

Overview

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 Voice and Tone

Voice and Tone

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 Logo

Logo

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 Typography

Typography

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 Color

Color

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 Signature angle

Signature angle

 Photography

Photography

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