Leslie Cheng
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Honor Brand Manual

 Honor's first official brand book inspired by identity manuals of the '70s— Danne & Blackburn's NASA worm identity, Vignelli's MTA brand identity, and Chermayeff & Geismar's NBC system. 72 pages outlining the company's origin story, ethos, and visual system. Designed to be bound with an amber linen de-bossed cover on matte coated archival-grade paper.  View full PDF  here .  Select spreads below.

Honor's first official brand book inspired by identity manuals of the '70s— Danne & Blackburn's NASA worm identity, Vignelli's MTA brand identity, and Chermayeff & Geismar's NBC system. 72 pages outlining the company's origin story, ethos, and visual system. Designed to be bound with an amber linen de-bossed cover on matte coated archival-grade paper.

View full PDF here.

Select spreads below.

Overview spread

Overview spread

Childhood photos of employees that we collected for the shoot, above. Below, some spreads outlining Honor’s foundational principles.

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Voice and Tone

Voice and Tone

The language of the brand and how to speak to the various audiences.

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Logo

Logo

How the Honor logo came to be and its best practices.

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Typography

Typography

A showcase of our brand typeface: Fakt Pro as well as rules on how to type set for our 65+ audience.

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Color

Color

An ode to our primary brand color: amber.

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The signature angle

The signature angle

Photography

Photography

Correct and incorrect usage on photographing authentic moments of home care and how to best style environments.

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 Thank you!

Thank you!