Honor's first official brand book inspired by identity manuals of the '70s— Danne & Blackburn's NASA worm identity, Vignelli's MTA brand identity, and Chermayeff & Geismar's NBC system. 72 pages outlining the company's origin story, ethos, and visual system. Designed to be bound with an amber linen de-bossed cover on matte coated archival-grade paper.
View full PDF here.
Select spreads below.
Childhood photos of employees that we collected for the shoot, above. Below, some spreads outlining Honor’s foundational principles.
Voice and Tone
The language of the brand and how to speak to the various audiences.
How the Honor logo came to be and its best practices.
A showcase of our brand typeface: Fakt Pro as well as rules on how to type set for our 65+ audience.
An ode to our primary brand color: amber.
The signature angle
Correct and incorrect usage on photographing authentic moments of home care and how to best style environments.