Leslie Cheng is a Group Design Director at Mother New York.

Her work spans international campaigns, identities, and cultural platforms for clients including Levi’s, Google, Uber, Walmart, Huggies, Chase Sapphire, Hilton, and more. Her practice is rooted in creating influential visual identities that shape and move culture forward.

Clients:
Levi’s
Huggies
Walmart
Chase Sapphire
Hilton
Google
Uber
YouTube
Coca Cola
ADCOLOR
WHOOP
Chan Zuckerberg Initiative
Emerson Collective
David Zwirner
Benefit Cosmetics
Everlane
Honor
Clover Health

Collaborators:
Droga5
Jones Knowles Ritchie
Siegel + Gale
72 and Sunny
Giant Spoon
Rethink
Wkshps
Imprint Projects

Accolades:
Cannes Silver & Bronze Lions
D&AD Wood & Graphite Pencils, Shortlist
The One Show Bronze Pencil

Volunteering, Mentorship, & Education:
Heart of Dinner
Letterform Archive
The Herb Lubalin Study Center of Design
MAIP Mentor
D&AD New Blood Shift Mentor
Porto Design Summer School
SVA: Continuing Education
General Assembly
Lund University
UC Davis (Double B.A. in Design and International Relations).

Previous speaking engagements: Designing Identity Systems panel discussion hosted by the Letterform Archive.

About

Leslie Cheng is a Group Design Director at Mother New York.

Her work spans international campaigns, identities, and cultural platforms for clients including Levi’s, Google, Uber, Walmart, Huggies, Chase Sapphire, Hilton, and more. Her practice is rooted in creating influential visual identities that shape and move culture forward.