Leslie Cheng is an independent Design Director based in New York. Most recently, at Siegel + Gale.

She is a strategy-minded hybrid Design Director & Art Director specializing in brand identity systems, 360° multi-platform campaigns, editorial projects, and more. She thrives in leading work that empowers people to make a positive change.

Clients:
Levi’s
Huggies
Walmart
Chase Sapphire
Hilton
Google
Uber
YouTube
Coca Cola
ADCOLOR
WHOOP
Chan Zuckerberg Initiative
Emerson Collective
David Zwirner
Benefit Cosmetics
Everlane
Honor
Clover Health

Collaborators:
Droga5
Jones Knowles Ritchie
72 and Sunny
Giant Spoon
Rethink
Wkshps
Imprint Projects

Accolades:
Cannes Silver & Bronze Lions
D&AD Wood & Graphite Pencils, Shortlist
The One Show Bronze Pencil

Volunteering, Mentorship, & Education:
Heart of Dinner
Letterform Archive
The Herb Lubalin Study Center of Design
MAIP Mentor
D&AD New Blood Shift Mentor
Porto Design Summer School
SVA: Continuing Education
General Assembly
Lund University
UC Davis (Double B.A. in Design and International Relations).

Previous speaking engagements: Designing Identity Systems panel discussion hosted by the Letterform Archive.

About

Leslie Cheng is an independent Design Director based in New York. Most recently, at Siegel + Gale.

She is a strategy-minded hybrid Design Director & Art Director specializing in brand identity systems, 360° multi-platform campaigns, editorial projects, and more. She thrives in leading work that empowers people to make a positive change.