Walmart Delivers, as part of their “Who Knew?” reintroduction campaign, worked with our team to bring five themed Walmart delivery trucks to events across the country, each featuring photo moments, customizable gifting and a curated assortment of products. Each truck spoke to culturally defining categories: K-Pop, Lo-Fi Gaming, Cowboy Rodeos, Urban Exploring, and Social Fitness. We fully kitted out each truck (exterior as well as interior experiences), designed wayfinding, swag bags, pop-up activities, uniforms, and printed takeaways.
